Revenue Systems CRM & Automation GTM Operations

RichardHopper

Revenue Systems & GTM Operations Builder

I build the systems behind revenue.

CRM. Automation. Lead Flow. Sales Process. Reporting. Websites. AI-assisted workflows. Real results.

View my work
Career-wide proof / by category01 — 04
$2.3M+Documented closed sales contributionAcross documented sales roles
$486KEstimated gross consulting / agency revenueSeparate from client sales
1,000+Industrial RFQs handledTechnical sales volume
49New B2B client relationshipsRelationship development

Figures are shown by category. Overlapping client revenue, client sales, and pipeline value are intentionally not added together.

CRM & automationHubSpot & more
Process improvementFrom lead to revenue
Reporting & insightsData that drives decisions
Websites & lead genSystems that convert
AI & integrationsFaster, smarter workflows
01What I’ve produced

Built to be used.
Built to move work forward.

Systems, processes, and commercial motions—not a list of job duties.

01 / OUTPUT

Revenue systems

Built the structure that turns activity into visible, usable revenue process.

  • CRM structures and sales pipelines
  • Lifecycle stages and lead-management systems
  • Routing, ownership, and follow-up logic
  • Dashboards, reporting, and data cleanup
  • Sales / marketing handoffs and governance
02 / OUTPUT

Automation

Implemented workflows that make follow-through less dependent on memory.

  • HubSpot and lead follow-up workflows
  • Task, owner, lifecycle, and segmentation logic
  • Reporting and webhook / API workflows
  • Event-driven execution logic
  • AI-assisted research, documentation, and QA
03 / OUTPUT

Sales & customer acquisition

Prospected, sold, and built repeatable customer-development motion.

  • Prospecting systems and outbound cadences
  • Technical discovery and RFQ / quote follow-up
  • Account development and customer acquisition
  • Proposal and opportunity management
  • Sales process design
04 / OUTPUT

Marketing systems

Produced marketing infrastructure connected to the sales process.

  • Websites and lead-generation systems
  • Forms and conversion paths
  • Email and digital marketing processes
  • Analytics and campaign operating processes
  • Sales / marketing alignment
05 / OUTPUT

Implementation & operations

Translated real business requirements into systems people can use.

  • Process maps and system requirements
  • Documentation and QA checklists
  • Client and user guidance
  • Training and adoption support
  • Troubleshooting and process improvement
06 / OUTPUT

AI / technical systems

Designed working automations with clear inputs, decisions, and checks.

  • TradingView → Flask → API / webhook workflow
  • Prompt-driven and structured-payload logic
  • AI-assisted research and process workflows
  • Trigger, debugging, testing, and error handling
  • APIs / webhooks and Flask: working knowledge
02The problems I know how to solve

Where revenue execution breaks down.

The answer starts with the real process—not another layer of software.

01 / FRICTION

Leads come in. Follow-up is uncertain.

Map ownership, build routing and tasks, then measure whether leads move.

02 / FRICTION

The CRM exists. The team doesn't trust it.

Simplify stages, clean data, and make the next action obvious.

03 / FRICTION

Sales and marketing work in separate worlds.

Connect capture, lifecycle, handoff, and reporting to one operating process.

04 / FRICTION

Leadership sees reports but questions the numbers.

Clarify definitions and data entry, then rebuild reporting around decisions.

05 / FRICTION

Workflows are messy or still manual.

Document the rule, remove redundant steps, and automate repeatable work.

06 / FRICTION

Business rules live in people's heads.

Translate tacit knowledge into process maps, ownership, and checks.

07 / FRICTION

One person remembers every step.

Design visible handoffs, reminders, documentation, and adoption support.

08 / FRICTION

AI is available, but isn't dependable yet.

Give it a defined use case, structured inputs, human review, and QA.

PROCESS SYSTEM AUTOMATION ADOPTION MEASUREMENT

03How I build

A practical operating model.

From the messy business problem to a system the team can trust and use.

  1. 01Understand the business problem
  2. 02Map the real process
  3. 03Design the simplest useful system
  4. 04Automate repeatable parts
  5. 05QA / document
  6. 06Get people using it
  7. 07Measure what changed
“The best system isn’t the most complex. It’s the one people trust enough to use.”
04Selected systems / proof

What the work looks like.

Problem → build → result. Each example shows a different part of the operating system behind revenue.

CASE 02 / REPRESENTATIVE, SANITIZED ARCHITECTURE

CRM + Marketing Automation Operating System

Built across consulting and fractional work: lead capture, ownership, lifecycle, workflow, reporting, and follow-through.

  • Lifecycle
  • Automation
  • Reporting
  • Adoption
01Lead source
02Form / contact
03Lifecycle
04Segmentation
05Workflow
06Owner / task
07Pipeline
08Dashboard / report
09Follow-up
CASE 03 / SELF-DIRECTED PROJECT

Event-Driven API / Webhook Automation

TradingView alerts became structured payloads, Flask logic, and a testable API/webhook execution flow.

  • Event-driven
  • Flask
  • Webhooks
  • QA
01TradingView
02Structured payload
03Flask logic
04API / webhook
05Execution
06Logging / QA
CASE 04 / CROSS-ROLE SALES PRACTICE

High-Volume B2B Sales Engine

Prospecting discipline, CRM follow-up, technical discovery, opportunity management, and closing—applied across distinct roles and periods.

~58/dayTypical active-sales outbound cadence
~800T-Town Tech prospect base
3Cypress Bay contracts in one week
$300K+CERT sales in ~2 active months
05Career impact in context

The numbers, with provenance.

Distinct categories, named context, and no artificial total.

Closed sales contribution$2.3M+

Documented floor: ABITL (~$2M), CERT Machines ($300K+), and Mindrite ($18,069.60).

Consulting / agency revenue$486K

Estimated gross from three paying clients over three years at Next Level. ABITL was one client; this is not added to client sales.

Pipeline / opportunity scale~$6M

Industrial opportunity developed; closing status unconfirmed. Excluded from closed sales.

Relationship development49

New B2B client relationships at ABITL Finishing.

Technical sales volume1,000+

Industrial RFQs handled at ABITL Finishing.

Outbound scale~58/day

Typical active-sales cadence: 38 emails + 20 calls per day, not a lifetime total.

Prospect management~800

Prospect base worked at T-Town Tech.

Contract velocity3

Contracts closed in one week at Cypress Bay.

Figures are shown by category. Overlapping client revenue, client sales, and pipeline value are intentionally not added together.

06The operator behind the systems

Built from both sides of the revenue equation.

I’ve worked on both sides of the revenue system — building the CRM, workflows, automation and reporting, while also prospecting, selling, developing accounts and owning the outcome.

That changes how I build systems. I care less about complexity and more about whether the team trusts the process enough to use it.

Built the systemCarried the numberUnderstands the user
Richard Hopper in a dark suit
07Where I did the work

Career context.

Selected roles, including consulting and entrepreneurial work that ran concurrently.

Independent AI & Automation Projects — Self-directed

Built event-driven workflows with Flask and API/webhook working knowledge, plus debugging and QA.

Freelance HubSpot Hero — Independent

Improved CRM workflows, reporting, data quality, and practical user enablement.

Business Development Executive — T-Town Tech

Worked an approximately 800-lead prospect base with technical B2B outreach and follow-through.

Fractional Business Development Executive — CERT Machines

Sold $300K+ in technical equipment during roughly two months of active selling.

Fractional CMO — SpeechCloud

Connected go-to-market execution, messaging, and practical marketing processes.

Executive Sales & Marketing Consultant — Next Level Business Development

Built sales, marketing, CRM, and lead-generation processes through concurrent consulting work.

Sales & Marketing Manager — ABITL Finishing

Built and operated the CRM, sales/marketing process, RFQ workflow, and reporting while contributing to ~$2M in sales.

Agency Owner — The Next Level Digital Marketing

Built websites, lead-generation programs, client relationships, and the systems supporting delivery and growth.

Quality Control Technical Consultant — Diamond Vogel Paint

Supported technical customers and quality processes in industrial coatings and manufacturing.

08Capabilities / tools

Commercial judgment.
Systems fluency.

The capabilities to understand the revenue problem, map the operating model, and make it usable.

Revenue systems

  • HubSpot CRM
  • Pipeline design
  • Workflow automation
  • Dashboards / reporting
  • Lead management
  • Data cleanup
  • User adoption

GTM / commercial

  • B2B business development
  • Technical discovery
  • Account development
  • RFQ / spec coordination
  • Marketing-sales alignment
  • Client communication

Automation / AI

  • ChatGPT
  • Gemini
  • Prompt design
  • AI output evaluation
  • APIs / webhooks · working knowledge
  • Flask · working knowledge
  • Workflow design

Industrial context

  • Industrial coatings
  • Metal finishing
  • CNC plasma systems
  • Fabrication-process familiarity
  • Quality systems / inspection
09Verified credentials

Certified where it matters.
Proven where it counts.

HS

HubSpot Reporting Certification

HS

HubSpot Sales Hub Software Certification

Current focus / what I’m looking for

I’m looking for a full-time role where I can own and improve the systems behind revenue.

CRM, workflows, reporting, automation, lead management, user adoption, and practical AI-enabled operations.

Revenue Operations CRM / HubSpot Marketing Operations Sales Operations GTM Systems Implementation / Solutions
10Start a conversation

Need someone who can understand the business problem and build the system behind it?

Email Richard LinkedIn
richardhopper1615@gmail.com Sand Springs / Tulsa, OklahomaOpen to US remote roles
Interview Richard